Capillary Technologies, a leading consumer engagement and commerce product company, has announced that it has achieved Amazon Web Services (AWS) Retail Competency status.
AWS Retail Competency Partners have demonstrated success in offering end-to-end solutions across customer engagement, supply chain and distribution, physical, digital and virtual store, advanced retail data science, core retail business applications and consulting practices for retail on AWS.
AWS Retail Competency Partners undergo rigorous validation by AWS to ensure alignment to AWS best practices for building secure, high-performing, resilient and efficient cloud infrastructure for industry applications – to give customers an increased confidence when making decisions.
Achieving the AWS Retail Competency differentiates Capillary Technologies as an AWS Partner Network (APN) member that delivers highly specialised technical proficiency for retail. To receive the AWS Competency designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS.
Capillary Technologies has completed 10 years with AWS and has grown 50% year over year since then. The company was launched on AWS and over the years has invested in R&D by building AI-powered Omnichannel Customer Engagement and enterprise-ready eCommerce solutions for connected experience.
Pravanjan Choudhury, Capillary Technologies’ Chief Technology Officer, said: “Capillary has driven growth through two primary strategies; continuous innovation and geographical expansion. AWS has been a pillar of support in achieving these results.
“Their constant updates and presence across the globe have helped our customers to implement our solutions globally easier and faster. Today, Capillary Technologies can stand out as an innovative company and offer innovative solutions to our clients such as integration of behavioural events on CRM, offline clickstreams with data from offline retail stores and more and we are happy to share this success with AWS.”
Tom Litchford, Head of Retail Business Development, Amazon Web Services, said: “Many retailers are reinventing their operations and brand experience with new innovations in the cloud.
“We are delighted to welcome Capillary Technologies to the AWS Retail Competency Program. Their solutions for retail operations, powered and vetted by AWS, can help our customers to accelerate their transformation, modernisation and customer engagement efforts.”
In their journey to become a SaaS leader, Capillary Technologies believes the vast capabilities of AWS have pushed them to explore deeper and come up with innovative products.
Some of the key benefits that they have been able to power through AWS in the last few years are:
• Simplifies expansion to global markets: AWS’s global presence has allowed Capillary to offer AWS solutions in 30 countries in a short span of 10 years.
• Scaling while controlling costs: During peak shopping seasons or campaign periods, the traffic can be up to 50 times higher than usual for retailers. Capillary has leveraged AWS solutions to stay resilient to this demand and be scale-ready for some of the largest retailers. The company has formed an Artificial Intelligence/Machine Learning innovation lab dedicated to adding more Artificial Intelligence capabilities to its products to enhance ROIs for their customers. Capillary has maintained an availability rate of up to 99.97% despite a soaring customer base.
• Boosting Innovation: Capillary has also used Amazon recognition to drive an effective customer engagement solution powered by smart IoT sensors deployed in the stores. The technology captures information about visitors such as how much time they spend in a store or if they are a returning customer with products – VisitorMetrix and VisitorSense. Capillary is also experimenting with Amazon SageMaker to simplify the development and deployment of Machine Learning algorithms across its product portfolio. Leveraging the power of AWS has also reduced time to market for new products. AWS is enabling scalable, flexible and cost-effective solutions from start-ups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify Consulting and Technology APN Partners with deep industry experience and expertise.
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