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Equinix drives cloud-first Digital Transformation in MENA region

Equinix drives cloud-first Digital Transformation in MENA region

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Equinix, a digital infrastructure company, in association with alliance partner and global communications hub, datamena, has announced the availability of Equinix Cloud Exchange Fabric (ECX Fabric) in the Dubai International Business Exchange (IBX), DX1. This launch further underpins Equinix’s data centre facility as a world-class, carrier-neutral hub for the region where carriers, content providers, cloud providers, financial service and enterprise customers can colocate critical data infrastructure.

According to IDC’s COVID-19 Market Impact Survey, nearly half of CIOs across the Middle East, Turkey and Africa region plan to accelerate their existing digital experience efforts to reach new customers and meet operational agility needs. Investment in cloud-based solutions has skyrocketed since early 2020 in response to increasing digital demands.

ECX Fabric is an advanced interconnection solution that enables seamless, on-demand and direct access to multiple clouds and networks across the globe. By bringing together cloud service providers with enterprises consuming cloud, and enabling them to establish private, high-performance connections, ECX Fabric gives enterprises direct access to the services they need to build sophisticated hybrid cloud solutions. Furthermore, customers can utilise the solution to extend their market reach and increase privacy, performance and reliability of cloud service connections.

The ability to exchange large volumes of data through interconnection in this way is essential to compete in the digital economy. According to Equinix’s 2019-20 Global Tech Trends Survey, seven out of 10 (70%) IT decision-makers in the UAE think interconnection is a key facilitator of Digital Transformation, with over two-thirds (68%) of IT decision-makers surveyed using interconnection to reduce the cost of connectivity.

Kamel Al-Tawil, Managing Director, Middle East and North Africa, Equinix, said: “Our alliance partnership with datamena allows Equinix to extend the transit zone offerings with the availability of ECX Fabric in the MENA region. Organisations can quickly add connectivity to multiple cloud providers and other ECX Fabric participants to ensure access to the systems and applications they need to succeed. Through this collaboration, we are providing enterprises with access to robust, modern data centre facilities near the digital Edge, enabling direct connections to an increasing number of clouds, customers and partners that are at the core of Digital Transformation efforts, as well as addressing pressing challenges holding businesses back from relying on the cloud for mission-critical business, including latency, security and performance issues.”

Abou Mostafa, VP, Enterprise Fixed, datamena and Broadcast, datamena, said: “Equinix’s flagship cloud connectivity platform — ECX Fabric — enables businesses in MENA to rapidly scale connections between workforces and customers, as well as add connectivity to multiple cloud providers and increase network capacity. This ensures companies have access to the systems and applications needed to maintain Business Continuity and remain competitive. The highly secure, scalable nature of interconnection will be fundamental for companies looking to move, store and process data at the digital Edge, with the aim of achieving superior business outcomes.”

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