Outreach – a sales execution platform helping revenue organisations deliver efficient, predictable growth – has opened a dedicated EU data centre in Dublin, Ireland, to support its EMEA customers go beyond GDPR requirements to meet stringent data residency requirements. This cements Outreach’s commitment towards helping its global customers adhere to tight privacy regulations.
The new data centre helps Outreach achieve customers’ data residency within the European Union. Hosted in Amazon Web Services’ (AWS) regional data centre in Dublin, it stores customer-owned data associated with Outreach instances. These include prospects, accounts, organisations and workflow data such as sequences, calls and meetings contained within the EU infrastructure, all of which are processed using Outreach.
Outreach EMEA customers who opt into the new data centre will be able to use Outreach Engage, Outreach’s sales engagement platform that enables organisations to maximise prospecting productivity and continuously optimise their sales execution. With proven engagement workflows that turn insights into actions, Outreach Engage helps sellers make the best decisions to advance their deals across every moment of the sales cycle.
Outreach plans to introduce additional features and services, including Outreach Insights reports, Outreach Commit and Outreach Guide, to its new data centre to optimise sales execution across its customer base in EMEA. This will enable salespeople all over EMEA to capitalise on sales automation and buyer sentiment to deliver tailored services to their prospects.
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