Pure Storagehas introduced the Enterprise Data Cloud (EDC), a bold new standard in data and storage management simplicity that enables organisations to focus on business outcomes, not infrastructure.
Fuelled by AI, data volumes are rising and business demands are evolving faster than ever. Traditional storage models create fragmentation, silos and uncontrolled data sprawl. Organisations must adapt by shifting their mindset from managing storage to understanding how, where and why their data is used. This will empower companies to reduce risks, costs and operational inefficiencies.
An EDC is an industry-changing architectural approach to data storage and management. It gives organisations the ability to easily manage their data across their estate with unrivaled agility, efficiency and simplicity. With an EDC architecture, IT teams centrally manage a virtualised cloud of data with unified control – spanning on-premises, public cloud, and hybrid – enabling intelligent, autonomous data management and governance across the entire environment.
The platform gives organisations the ability to unify data from across their estate into a virtualised cloud of data that is governed by an intelligent control plane for easy management, and delivered as a service.
“It’s time to stop managing storage and start managing data. With AI increasing the potential value of enterprise data, and cyberthreats imperiling it, data storage architectures and the tools for managing data have not kept pace,” said Charles Giancarlo, Chairman and CEO, Pure Storage


